Ralph Lauren appears in the latest issue of Vanity Fair, in a marginally interesting article.
The thesis: Ralph Lauren has created an unassailable world of WASP, and the America he's selling will never go out of fashion. It's timeless, it's beloved, it's quintessential prep. It's never really in style, so it's never really out of style.
Is it?
I don't flippin' think so.
This meticulously constructed world, where, it's reported in Vanity Fair, the artfully dishevelled in-store displays (of course there are no Ralph Lauren stores in Canada, but I digress) are actually perfectly, one might say evilly calculated.
And I say, how boring.
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